Disciplined client acquisition for mass tort litigation.
EdgeOwl buys media, qualifies claimants and delivers signed retainers to law firms. We partner with capital providers who want measured exposure to mass tort, and we are building our own Alternative Business Structure law firm.
MEDIA BUYING
A media source law firms can build a docket on.
We run claimant acquisition the way a firm would want it run: measured against signed, qualified retainers, not raw lead volume. Every campaign is built with intake, fraud review and case criteria in mind from the first ad.
Retainer-focused buying
Spend is optimized against signed cases that meet your criteria, so cost per retainer stays predictable as campaigns scale.
Intake-aware funnels
We work directly with intake centers so qualification questions, consent capture and handoff are aligned before traffic goes live.
Fraud and quality controls
Partnership with fraud detection teams and documented lead sourcing protect the integrity of every file you sign.
Built for regulated work
Campaigns are designed for advertising, consent and privacy rules in a highly regulated space, with reporting you can audit.
CAPITAL PARTNERS
Capital deployed with an operator's discipline.
Mass tort outcomes are decided long before settlement: in what gets bought, who gets signed and how cases are vetted. EdgeOwl sees every stage of that lifecycle, and we bring that visibility to the partners who fund growth.
Lifecycle visibility
We have worked alongside media buyers, intake centers, aggregators, law firms, fraud teams and capital providers, so we understand where value is created and where it leaks.
Measured risk
Tort selection, case criteria and spend pacing are disciplined decisions, made with fraud exposure and case quality in view.
Transparent reporting
Partners see spend, intake and signed-case performance clearly, campaign by campaign.
A path into the ABS
As our Alternative Business Structure takes shape, we are opening conversations with partners aligned with its long-term build.
OUR ABS
From acquisition partner to an integrated law firm.
An Alternative Business Structure is a licensed law firm in which non-lawyers may hold ownership and help lead the business, under court oversight and with licensed attorneys responsible for legal work. EdgeOwl is pursuing its own ABS to bring client acquisition, intake and representation under one accountable, regulated structure.
TODAY
Media and acquisition
Delivering qualified, signed retainers to partner law firms across active mass torts.
IN PROGRESS
ABS formation
Structuring ownership, compliance leadership and attorney partners for licensure.
NEXT
Integrated firm
One structure from first touch through intake, litigation and resolution.
FOUNDER
Russell Talbott
Founder, EdgeOwl · Greater Chicago Area
Russell Talbott is a performance marketing operator with more than 15 years of experience building, scaling and leading customer acquisition businesses. He rose from Publisher Manager to senior leadership at advertising agencies, built and operated his own publisher network, and has owned and led his own company for the past seven years.
Since 2019 he has concentrated on mass tort, directing media buying and claimant acquisition across major litigations. That work has given him command of the full case lifecycle, from first touch through intake, litigation and settlement, and deep working relationships with media buyers, intake centers, aggregators, law firms, fraud detection teams and capital providers.
Russell leads EdgeOwl where digital performance, operations and strategy meet: building scalable acquisition systems, making disciplined capital decisions and delivering measurable results in a highly regulated industry, including the formation of EdgeOwl’s own Alternative Business Structure.
- Founder, EdgeOwl
- Owner and operator, 7 years
- Founder, publisher network
- Senior agency leadership
CONTACT
Start a conversation.
Capital providers, law firms and media partners: tell us what you are looking for and we will be in touch.